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ADVERTISING OST is a full-service advertising agency with expertise in all marketing disciplines. Because we believe that great work is something conceived, nurtured, produced and evaluated together, we house all of our disciplines and specialty experts under one roof. We don’t wait for our clients to tell us what services they want; we work together as a team to determine what they need. Call it integration, collaboration or teamwork - we simply call it the everyday practice of doing what’s right.
ACTIVATION OST award-winning Activation team develops and produces Famously Effective work for our clients by connecting brands to culture – people, places, trends, events and partners – in ways that capture the interest of consumers and spur them to action. Core practice areas include integrated program development and management; experiential, events and grassroots marketing; strategic partnerships; promotions; influencers, entertainment and celebrity programs; and branded content. Our Activation experts partner with PR to drive maximum program awareness, and work closely with account, planning, creative, digital, design and social teams to ensure flawless integration.
DIGITAL Our fully integrated digital team of more than 180 dedicated digital strategists, technologists, producers, developers, copywriters, art directors and account managers offers a complete set of digital capabilities. More than 85% of our clients use OST for fully integrated work, including the NFL, Pringles, Ketel One, TNT, Marriott, Mike’s Hard Lemonade, Canon and CoverGirl.
MEDIA OST offers a full range of media planning and buying, channel strategy and digital strategy. We bring a rigorously meticulous approach to all media practices, with media planners and brand planners working together as a team in close collaboration with creative and account management. Our personalized service coupled with strong media and activation plan development, execution and maintenance has proven especially successful for smaller clients looking to punch above their weight in the marketplace.
SHOPPER MARKETING OST delivers a comprehensive understanding of how people shop, what influences them, what tools drive the shopping experience and which barriers keep them from buying. We map and improve the shopping experience from awareness, consideration through conversion, even shortening the journey, while driving loyalty and advocacy. Our unique approach integrates Shopper Marketing principles from the campaign ideation stage,influencing the key visual, product claim & toolkit strategy development. We deliver global store back solutions, which include packaging design, digital & mobile shopper marketing concepting, creative development, and fulfillment.
PUBLIC RELATIONS OST innovative approach to PR is our unparalleled secret weapon. As one of the only marketing communications organizations with a full-service public relations group embedded directly within the agency, PR plays a vital role during creative and activation development and helps bring the “famous” to Grey’s Famously Effective work. With strong media relations across consumer and trade, and success from broadcast to bloggers, the PR team works hand in hand with Activation to amplify influencer, promotional and experiential programsin close coordination with account, planning, digital, social and production. Grey PR ensures that our clients’ people, campaigns, brands and products are in the conversation with strategic earned media plans that deliver powerful ROI.
MOBILE & CONNECTED EXPERIENCES Since the dawn of the mobile revolution, our Mobile & Connected Experiences team has helped brands connect more deeply with their most valuable customers by creating custom app experiences on phones and tablets. Mobile was just the start. With an anticipated 50 billion connected devices by 2020 — more than 6 for every person on the planet — today we are pioneering experiences for a wide range of smart “things” you hold in your hand, store in your bag, wear on your wrist, and use in your home and car. These experiences will redefine how you watch, listen, and interact with digital content, and offer new ways to engage with brands, friends and family. From strategy to UX/UI design and product development, we transform ideas into the brains and souls for this new universe of connected devices.
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