Advertising Law of the Azerbaijan Republic

 

Chapter I GENERAL PROVISIONS

This Law regulates relations arising in the process of production, placement and distribution of advertising on the market of goods, works, services (hereinafter - goods) legal and physical persons in the Azerbaijan Republic.

Article 1 Basic Provisions

The terms used in this Law shall have the following meanings:

advertising - information distributed for the purpose of formation of interest of natural and legal persons, goods, ideas and novelties (advertising information), or maintain this interest, promoting the sale of goods, the implementation of ideas and innovations;

"Social advertisement" - information which bears a non-profit in nature, ordered by state bodies, public institutions and disseminated by any media advertising, with the purpose of disclosure of the activities carried out reforms in the direction of strengthening the sovereignty and statehood of the Republic of Azerbaijan, and raising communicated to the masses political , health, environmental culture, reinforcing the feeling of intransigence against indifference to the sovereignty of the Republic of Azerbaijan, the feeling of national patriotism that links social thought with the new economic relations, restoring national traditions of entrepreneurship and philanthropy, forming the population mood of optimism, faith in the future, self-restraint;

"Improper advertising" - advertising unreliable, unethical, obviously false, as well as violating the requirements stipulated by the legislation on the content, location and method of allocation;

"Counter-advertising" - advertising disseminated refutation of improper advertising and liquidation of its consequences;

"Advertisement consumer" - natural or legal person, which is brought to the attention of an advertising message that affects substantially or able to influence it;

"Advertising medium" - any means used to bring direct advertising to consumers (media, film, audio, video and publishing products; fixed, mobile and other technical devices and equipment) regardless of ownership;

"Advertiser" - physical or legal person who is the source of advertising information for the production, placement and distribution of advertisements;

"Advertisement producer" - a natural person or legal entity, fully or partially cooking the advertising information for distribution;

"Distributor of advertisements" - physical person or legal entity being placed (distributed) advertising through the use of the property, including the media, or transfer it for use in other ways;

advertising agency professional organization which is legal entity, provides comprehensive services related to the production and distribution of advertisements;

"Sponsorship" - provision of voluntary, disinterested cash financial assistance or free services;

"Offer" - faces a proposal intending to conclude an agreement with one or more specific persons, specifying the terms of the agreement and intent to conclude a contract with every person who responded to the proposal of the person.

Article 2. Scope of the Law

1. This Law regulates the legal (their branches and representative offices) and individuals engaged in purchase, production and distribution of advertising on the territory of the Republic of Azerbaijan.

2. This Act does not apply to political advertising, as well as announcements of businesses and individuals, non-commercial activities.

Article 3. Subjects of advertising activity

Subjects of advertising activity are advertisers, advertisement producers and advertisement, advertising agencies carrying out purposeful activity on formation or preservation of interest to the manufacturer, product, service, idea, innovation.

Article 4. Legislation on Advertising

Advertising activity in the Azerbaijan Republic is regulated by this Law and other legislative acts of Azerbaijan Republic.

If international agreements of Azerbaijan Republic provide rules that differ from those contained in this Law, the rules are applied, fixed by international agreements.

Article 5. Copyright advertising

Advertising is subject to copyright and related rights "On Copyright and Related Rights" in the manner prescribed in the Law of Azerbaijan Republic, and those rights are protected in accordance with applicable law.

 

Chapter II
GENERAL AND SPECIAL REQUIREMENTS TO ADVERTISING
Article 6. General Requirements for Advertising
1. Advertising of goods subject to mandatory certification, but do not have a certificate of conformity.

Unacceptable incorrect comparison of market entities, goods, dissemination of advertising, misleading consumers, as well as counter-advertising and the use of an impact on the freedom of choice will require